Get everyone
pointing the same way.
Eigen is a self-compass. Every person in your org can see whether their work is converging toward the vision—or quietly drifting away. No one has to tell them. They just know.
EVERY FOUNDER'S DREAM
You always knew
when everyone was aligned.
This isn't a scaling problem. It starts with one person. You're a founder with six P0s, three fires, and a vision that made perfect sense last Tuesday. Are you even pointed at it right now? You don't know. Nobody does. You're too deep in the work to see the direction of the work.
Now multiply that by every person in your company. Everyone is busy. Everyone thinks they're aligned. But busy and aligned are different things—and no one has a way to check. So you add standups, OKR reviews, all-hands, strategy decks. You replace intuition with process. Process gives you compliance, not clarity.
And your best tools are blind between the checkpoints
OKRs are a snapshot, not a signal. You set them in January, review them in March, and hope nothing drifted in between. By the time you discover misalignment in a quarterly review, twelve weeks of effort have already gone in the wrong direction.
Deadlines tell you when, not whether. “Finish by Friday” doesn't tell you if Tuesday's work is moving toward Friday's goal—or sideways. Time isn't just a countdown. It's a vector—speed AND direction matter.
Drift compounds faster than you think. A 5° misalignment on Monday is invisible. By Friday it's 15°. By end of quarter it's 40°—and one senior leader's drift has rippled across three teams. The cost isn't the drift. It's the compounding.
Every 10x founder has the same wish: a way to know—for yourself and for everyone around you—whether the work you're doing right now is actually moving toward the thing that matters. Not from a status report. From the work itself.
Why this was impossible until now
You can't survey your way to alignment. People self-report what sounds right, not what's real. By the time you collect, aggregate, and analyze—the picture is already stale.
You can't hire your way to it. A chief of staff can track five leaders. Not fifty engineers, three product teams, and a sales org all interpreting the same strategy differently.
You can't spreadsheet your way to it. Comparing what 80 people are actually doing against a living strategy, continuously, requires understanding language, context, and intent. That wasn't computable.
Now it is
Language models can read what people are working on and compute how it relates to a strategic direction—not with keywords, but with genuine semantic understanding. For the first time, you can measure the angle between what someone is doing and where the company is going. Continuously. Across every person. Without asking anyone to fill out a form.
Eigen is a self-compass for every person in your org. Not a tool managers use on people. A compass people carry themselves.
THE LITMUS TEST
Not a tool your boss uses on you.
A compass you carry yourself.
Eigen is a self-compass. It shows you where you stand relative to the vision—so you can adjust on your own terms. No one has to tell you. You just know.
What Eigen is
- A self-compass — you see your own direction, not someone watching you
- Personal — your alignment, your drift, your course correction
- Continuous — updates with every check-in, not once a quarter
- Empowering — people self-correct before anyone has to tell them
- Two-way — surfaces when the plan is wrong, not just the people
What Eigen is not
- Not Jira / Linear.No tickets, no sprints, no dependency graphs.
- Not Salesforce / CRM.No pipelines, no deals, no customer tracking.
- Not OKR tools.OKRs set goals. Eigen shows if you're headed there today.
- Not Time tracking.No timesheets, no screenshots, no surveillance.
- Not Standups.No status reports. Just a signal from what's actually happening.
Every number in Eigen is derived from the vector math—not entered by a human. That's the difference between a signal and a spreadsheet.
HOW IT WORKS
Three steps to
everyone pointing the same way.
Leaders set the direction
Founders and senior leadership define the vision and key initiatives. Eigen captures these as directional vectors—your organizational eigenvector. Not a slide deck. A living direction that the whole org can see.
vision → direction → eigenvectorPeople check where they stand
A quick pulse every couple of hours. Team members check in to see how their work lines up with the vision—30 seconds, right from a Chrome extension. No standups, no status reports. Just instant clarity on whether you’re on track.
daily work → personal clarity → individual vectorsSee who’s converging and who’s drifting
Eigen shows you whether every person’s vector is pointing toward the vision—or pulling away. Spot drift before it compounds. Run course corrections before a small deviation becomes a quarter of wasted effort.
convergence → alignment → actionNOT A METRIC. A DIRECTION SYSTEM.
Built to resolve, not just report.
Your self-compass doesn't just point north. It shows you direction, pace, and drift—so you can course-correct before anyone else has to notice.
Continuous Direction, Not Quarterly Snapshots
always onOKRs tell you the destination. Eigen tells you if you’re headed there today. Every check-in updates the picture—so you see drift in days, not quarters. Direction is a living signal, not a slide reviewed once a quarter.
Pace + Direction = Will You Make It?
time vectorA deadline without direction is just a date. Eigen tracks both where you’re pointing and how fast you’re moving. If the checkout flow is due Friday and momentum is flat by Wednesday, you know now—not in the standup when it’s too late.
Blocked vs Drifting — The Signal Matters
signalNot all stalled work is the same. A team member pointed the right way but stuck is a different signal than someone steadily drifting off course. Eigen distinguishes blocked (aligned but frozen) from drifting (moving the wrong way)—so you know whether the problem is a barrier or a direction.
Initiative Momentum, Not Status Fields
momentumNo one updates a status dropdown honestly. Eigen derives initiative health from the actual work signal—which initiatives have real momentum, which are quietly stalling, and which are dead without anyone noticing. The math tells the truth.
Ripple Effect Visibility
rippleWhen a senior leader shifts direction, it cascades. Eigen maps the ripple—showing which teams are affected, who’s already realigned, and who still needs context. You manage the wave, not the aftermath.
Reflection for Leaders, Not Just Teams
reflectMaybe the team is aligned but the outcome still isn’t happening. Eigen surfaces when the problem is the plan itself—wrong assumptions about capacity, unachievable timelines, or forgotten competing priorities. Course correction works both ways.
IN PRACTICE
Everyone sees the direction.
Everyone can self-correct.
When everyone carries their own compass, alignment stops being a management problem. People orient themselves—and leaders get to guide instead of chase.
For every individual
- Check your compass in 30 seconds
- See your own vector against the company direction
- Self-correct before anyone has to tell you
- Know when you’re blocked vs. drifting
For leadership
- Set the vision and initiatives once—everyone sees it
- See which compasses are converging and which are drifting
- Know where to provide clarity, not micromanage
- Run course corrections with full visibility on who’s shifted
A salesperson self-corrects before anyone has to tell them
The company direction is the Northeast and Mid-Atlantic. A salesperson starts chasing a promising lead in the Pacific Northwest—it feels like a win. They check their compass and immediately see their vector pulling away from the org direction. No manager needed to flag it. They see it themselves, reprioritize, and refocus on the right region. Alignment happens at the source, not top-down.
Ground reality changes the plan—and everyone moves together
The Pacific Northwest strategy isn’t working. Someone on the ground reports back with real data. In the monthly SLT, leadership sets a new direction: pivot to the Southeast. Every team can see the new vector. Over the next two weeks, people realign at their own pace. The ones who haven’t shifted yet are visible—not to punish, but so leadership knows where to provide clarity and context.
A developer spots their own stagnation
A developer is building the new checkout flow—exactly what was asked. But three days in, they check their compass and notice: direction is right, but momentum is flat. They realize they’ve been stuck on the same payment gateway edge case in circles. Instead of waiting for a manager to ask "why is this taking so long?", they proactively flag the blocker, ask for help, and get unblocked. The compass gives individuals the same visibility leaders have.
A “side project” turns out to be a force multiplier
A team member is spending time building internal tooling nobody asked for. It looks like drift. But Eigen shows the broader pattern—that work is an enabler that will accelerate three upcoming initiatives. Instead of killing it, leadership recognizes the innovation. Not every deviation is drift. Some are mutations of ideas that compound in your favor. Eigen helps you tell the difference.
GET STARTED
Give everyone
their own compass.
Join the waitlist for Eigen. When every person can see their own direction, alignment stops being a management problem—it becomes instinct.
Not another tool. A compass you carry.
WHY THE NAME
Eigen is not a metaphor.
It's the math.
Linear Algebra
In linear algebra, an eigenvector is the direction that survives a transformation unchanged. You can stretch, compress, or shear an entire system—and the eigenvector keeps pointing the same way. It's the fundamental direction of the system. The one that holds.
And it holds everywhere. Not just at the company level.
You
Your eigenvector
You have six P0s, three fires, and a dozen things pulling you sideways. Somewhere in that chaos is a direction that actually matters. That's your eigenvector. Are you pointed at it right now?
Your Team
Team eigenvector
Every team has a core direction—the thing that makes that team exist. Five people can be busy every day and still drift from it. The team eigenvector is what they should be converging toward.
The Company
Org eigenvector
The vision. The strategic direction that should hold while markets shift and fires erupt. Every team eigenvector should converge here. Every person's vector should too.
The same math, at every level. A vector is your direction and speed—what you're doing and how fast. The eigenvector is the direction that matters. The cosine similarity is the angle between them. Small angle, you're converging. Large angle, you're drifting. It works for a person. A team. An entire company.
We didn't name it Eigen because it sounded smart. We named it Eigen because the entire product is the math. The alignment score isn't a feeling or a survey result—it's a computed angle between real vectors. The name is the product.